Mark Lapidus is CEO of Amedeo, a leasing firm with with 20 A380s on order. Selling the A380 has proven to be a complicated task. The aircraft is the largest passenger airliner and for many airlines, the A380 is intimidating. Yet, among the users of the aircraft there are voluble fans, like Emirates. One of the leading A380 fans is Mark Lapidus, who thinks many airlines do not understand the aircraft’s capabilities (but should and could benefit from it) and many who have deployed the aircraft are not optimizing its capabilities.